Emma Watson is a celebrity at the forefront of the sustainable fashion movement. She has been utilizing her Beauty and the Beast press tour as a means to promote sustainable fashion and make a statement that ethical fashion can be glamorous as well. Watson has even created an Instagram account called “The Press Tour” that reveals the details of her outfit choices and the account already has almost 350,000 followers. So far, she has only about 7 posts with outfit details but she plans on populating this account even further.
She highlights designers such as Stella McCartney, who is the world’s first luxury brand that has made a commitment to not use any leather or fur, and also uses Eco-friendly materials and fabrics such as organic cotton. In Paris, Watson stunned in a custom-made Louis Vuitton dress made out of New life recycled polyester which comes from used plastic bottles. In London, she wore an off the shoulder gown by Emilia Wickstead that was created by unwanted fabric pieces that are often wasted because they are not of use any longer. Her most recent post is of her looking absolutely fabulous in an all-black 3.1 Phillip Lim ensemble made out of Forest Stewardship Certified viscose and biodegradable yarn.
Emma Watson’s crusade on her Beauty and the Beast press tour comes along with the news that on February 22nd, Livia Firth’s Eco-Age announced that they would be taking the “Green Carpet Challenge” a step further and holding a glamorous awards show called The Green Carpet Fashion Awards, which will take place in September of this year during Milan Fashion Week. The event is going to be held in collaboration with the National Chamber of Italian Fashion. The event will showcase some of Italy’s most prestigious luxury brands including Gucci, Valentino, Fendi, Prada, and Armani. The event will also recognize emerging Italian designers who are going to represent the future of fashion.