L’Herbe Rouge’s Co-Founder and Designer ThibaudDecroo at the shop located in Viaduc Des Arts in Paris.
When we talk about sustainable eco-fashion, we always have images of tribal and ethnic clothing in sizes that does not really flatter our body types and silhouettes. We have come a long way and sustainable fashion pieces have evolved, looking more stylish and chic as ever as today’s leading brands in eco-fashion give us more choices for our wardrobe and at the same time, assists us in being one with our environment in wearing chic sustainable clothing. One of the stylish eco-fashion labels based in Paris that we are glad to introduce is L’Herbe Rouge.Founded in 2008 by Arielle Levy and ThibaudDecroo, this sustainable eco fashion brand has paved the way for a lot of eco-brands in Europe to follow suit in creating wearable and stylish sustainable clothes.
Seams for Dreams Marketing Director and Founder of CTW, Vanessa Liwanag visited their spacious shop located in Viaduc Des Artsand spoke with one of the co-founders of the brand, ThibaudDecroo.
Below are the excerpts of the interview:
Seams for Dreams: How do you create your sustainable and eco-fashion pieces?
ThibaudDecroo of L’Herbe Rouge:In L’Herbe Rouge, the way we do is to make scientific studies to analyze our materials first, depending on different criteria starting with environmental footprints, toxicity for human, consumption of energy. Environment is important for the well-being of humans and 70 percent of impact is from the choice of materials, so after you have manufacturing and distribution of the clothes which consists of 20 percent, the materials really have the most impact, the choice of the materials is important. We choose the materials which has low environmental impact. We have our own quality criteria, looking after humans and favoring certain kinds of materials.
The 5 criteria that L’Herbe Rouge follows in choosing materials and manufacturing their sustainable fashion pieces.
1 – Toxicity for humans, from producer to consumer, 2 – Environment degradation, 3 – Freeing of CO2 emissions, 4 – Energy consummation, and 5 – Water consummation.
Seams for Dreams: Where do you source your organic cotton and eco-fabrics?
ThibaudDecroo of L’Herbe Rouge:We source it in Africa and Madagascar. We are in a partnership, we think what is very important for the choice of the materials is the way it helps people who have the resources could live with the resources. We try to do all in Africa, from raw cotton to final product. And we have other kind of materials – for wool, its European wool and we do all in Europe. But I think it’s the same like here in France, there are a lot of linen, and 19 percent of the linen goes outside to other countries like China to make yarn then come back in France. We think this is not logical in some way, the same for the cotton. For organic linen clothes, we have a French partner creating the
clothes direct
from the materials from the field to manufacturing of the final product. For our clothes made from recycled fabrics we do it locally. So it depends on the materials, where they come from, they are manufactured there.
L’Herbe Rouge Designer and Co-Founder ThibaudDecroo is joined by one of the eco-labels’s creative stylists, Elise Redel
Seams for Dreams: Do you do upcycling or reusing of old fabrics into new outfits?
ThibaudDecroo of L’Herbe Rouge:Yes, we do new socks from old socks! We collect all the old socks and we create new socks from them. We use recycled clothes as well and make them into new ones here in France. We also take old yarn and fabrics and we strip them in pieces and make new fabrics with a partner in the south of France.
Rows of stylish tops and fashion pieces all made in organic cotton and eco-materials are laid out in the Paris shop of L’Herbe Rouge at the Viaduc Des Arts.
Sweaters and pullovers made from organic cotton from Africa and Madagascar are featured in the Fall Winter 2016/2017 collection of L’Herbe Rouge.
Seams for Dreams: What is your inspiration for the Fall Winter 2016/ 2017 collection?
ThibaudDecroo of L’Herbe Rouge:We were inspired by the relationship between nature and the city. Because we think that there are a lot of colors in the city of Paris and the color of nature and the shape of the nature and city, mixing all of these elements. The lines, the graphics of the nature and city.
One of the looks featuring a stylish pullover made from organic wool alpaca in the latest collection online and in the shops of L’Herbe Rouge.
L’Herbe Rouge dress made from 100 percent Tencel, the latest innovative fabric that’s produced on a closed-loop system, in which 99% of the chemicals and solvents used in the process to break down the wood pulp are recovered and recycled with minimal waste and very low emissions.
Seams for Dreams: Can you tell us more about the blue dress from your latest Fall Winter 2016/2017 Collection that our Founder, Evelyn Sharma wore for the Paris Fashion Shoot?
ThibaudDecroo of L’Herbe Rouge: The dress is made from organic cotton and the label is GOTS which means Global Organic Textile Standard. It is made from an organic way of dyeing without chemicals that are bad for health and environment. You don’t’ have heavy metal dyes on it. The cotton is grown without pesticide and no insecticide, very natural and it helps the farmers to respect their health and they give more money directly to them, so it is a very ethical dress. It is soft to the skin as you touch it.
Seams for Dreams Founder and Fashion Philanthropist, Evelyn Sharma wore not just one but 2 pieces of clothing from the latest collection of L’Herbe Rouge in an exclusive fashion shoot that was held last October 2016 in Paris and shot by Kavak,
none of the best fashion photographers in the industry. L’Herbe Rouge, Ambrym and other sustainable fashion designers were chosen for the Paris photo shoot and all updates shall be shared here on Seams for Dreams soon!
To discover sustainable eco-brand L’Herbe Rouge, visit: http://lherberouge.com
To buy their ethical and sustainable clothing pieces visit their Paris store at 35 Avenue Daumesnil 75012 PARIS France or go online at http://lherberouge.com/shop/
