With Chennai in the midst of a major water crisis and half of India suffering from drought, it is becoming alarmingly clear that drastic measures need to be taken for an issue that can no longer be ignored. The fashion industry, in particular, is a large contributor to water wastage and designers in the game today recognize that something has to be done. Designers can no longer be silent about their processes and Chennai International Fashion Week, which was held on the 12th and 13th of July at the Residency Towers, was the perfect platform to set an example for designers across India.
US-based fashion designer Sanjana Jon curated her show around the theme ‘Walk for Water’, which encouraged the audience to show unity during this quest. Youth influencers walked the show, each carrying a vessel with water that was collected at the end of the show to “convey that just as a little drop of water makes the mighty ocean, every drop we save will go on to ensure the next generation does not suffer,” explained Jon.
Chennai local Nazia Syed curated a show called “Amiha” that blended her love for art and forward-thinking fashion. The dresses in the collection all had natural themes, inspired by a whimsical secret garden.
Finally, Auroville-based designer of sustainable brand Upasana Uma Prajapati continued to showcase the possibilities of traditional, hand-woven textiles such as khadi and silks. “Upasana garments carve the story for the youth, independence, consciousness, and price,” says Uma. Uma’s collection was the finale for the showcase.
Seams For Dreams is excited to see that many of the other major cities are dedicating large parts of their respective fashion weeks to celebrate sustainable brands.
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Keep giving in style!
Team SFD
