Sustainable fashion can be confusing since there are so many elements that determine its credibility. Is it created in a carbon neutral facility? What type of fibres is the brand or garment utilising? Who makes these clothes? These are just a few of the questions we like to ask before delving into the topic of sustainability and why every question posed is just as important as the next.
Amazon India Fashion Week happened in mid-March and sustainability was definitely the name of the game and people were talking about a new fibre to hit the market called LIVA.
So, what is LIVA?
The Aditya Birla Group has been working hard to innovate and create something sustainable that can also be readily available in small quantities around India. With these principles in mind, the organisation created a new cellulose fabric, which by definition can be cotton (the most grown crop out of the lot), bamboo, jute, or flax, called LIVA that was also the official partner of AIFW this March. This is a huge effort to promote sustainability and the fact that LIVA was created from a large conglomerate is also a wonderful step in the right direction to promote the use of sustainable fibres across big and small brands.
Based on the makers of the fabric from the Aditya Birla Group, LIVA is a super soft fabric that is made from the pulp of trees that have been planted especially for the creation of this fibre. The company reckons that this leads to planting more trees rather than cutting them down. Green, indeed!
In an exclusive fashion show at AIFW called ‘An Ode to the Creators’, LIVA was showcased in action by some of India’s top designers like Anju Modi, Schulen Fernandes for Wendell Rodricks, Gaurav Jai Gupta, and Nida Mahmood.
Seams For Dreams is excited to hear about the release of LIVA. Efforts like this motivate other organisations to be innovative towards a sustainable future as well!
Keep giving in style!
Team SFD
